Ethical Performance
inside intelligence for responsible business

Seeing the bigger picture - Sky’s approach to building a sustainable business, 2014 reporting


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Home entertainment and communications company Sky has released its 2014 Seeing the bigger picture reporting. On the company website, Sky gives details of its initiatives and progress in building a better, more sustainable business, bringing its work to life through twitter, news articles, videos and blogs.
Sky’s vision is to build a better business that is durable for the long term, delivering for its 11.5m customers, its 25,000 employees and the wider community to create a more valuable business and sustain success into the future.
Sky believes that building skills and nurturing talent is essential to the future of Sky and is equally vital for society as a whole. Launched this year, Sky Academy leverages the power of television, creativity and sport to help up to 1m young people gain skills, experience and self-belief by 2020. In 2013/14, 105,000 young people participated in Sky Academy initiatives.
Other highlights include:

  • Taking action on climate change - from a 40% reduction in carbon intensity since 2008/09, to recycling 100% of the products returned to Sky, to raising awareness of deforestation and reaching our campaign fundraising target of £4m through the Sky Rainforest Rescue campaign with WWF, which Sky has matched to reach a total of over £8 million to support the project
  • Enabling customers to safely enjoy the best of what the internet offers through the launch of Sky Broadband Shield
  • Being the biggest commercial supporter of the creative and sports industries in the UK
  • Continuing to make a significant contribution to the UK economy with £6bn contributed to UK GDP

This year Sky has provided a GRI Index for its reporting using the GRI G4 framework for the first time. Sky has also produced a 2014 Seeing the bigger picture Summary Report, which provides an overview of the company’s approach and performance in the 2013/14 financial year.
To find more about Sky’s progress visit Sky’s website at

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