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Celebrating 20 years of Mission Zero, Interface unveils “THE UNTOLD STORY OF MISSION ZERO IN EUROPE”, by John Elkington


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Global modular flooring experts, Interface, were one of the first companies to publicly commit to sustainability. In 1994, Interface, made a pledge to eliminate its impact on the environment by 2020. Known as Mission Zero®, it influences every aspect of the business and inspires the company to continually push the boundaries to achieve its goal.

To celebrate 20 years of Mission Zero, Interface worked with global sustainability authority,  John Elkington , to create a case study to highlight the systems changes Interface has brought into the core of the business. John brought his learnings from another recently authored piece of work entitled the Breakthrough Challenge (authored with B Team Chair Jochen Zeitz) to the case study process.  This globally distributed book, puts a spotlight on ten key priorities that leading businesses are already embracing to bring about systems of change.

The Mission Zero case study provides some clear proof points for many of the issues raised in the book—and showcases a live, working, example of how businesses can begin to perform against tomorrow’s bottom line.

“We were very excited to get this level of access to senior executives at Interface,” says John Elkington. “And we conclude that, twenty years into Mission Zero, Interface is well positioned to break through in a number of critical areas—including climate change, water and waste.
To download “The Untold Story of Mission Zero in Europe”
Contacts :
About Interface, Inc. is the world’s largest manufacturer of commercial carpet tile. For 41 years, the company has consistently led the industry through innovation, and now leads the industry in environmental sustainability. It is setting the pace for development of modular carpet using materials and processes that take less from the environment, and is well along the path to “Mission Zero®,” a 20-year-old company-wide promise to eliminate any negative impact it has on the environment by the year 2020. Interface’s worldwide carpet manufacturing facilities maintain third party registration to the ISO 14001 Environmental Management System standard, and the company obtained the first-ever Environmental Product Declaration (EPD) for the commercial floor covering industry in North America. The company is recognized globally for its commitment to build environmental considerations into its business decisions. For additional information:

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