Ethical Performance
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Diageo moves towards integrated reporting in its 2014 Annual Report


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Diageo, the world's leading premium drinks business, announces this week the publication of its 2014 Annual Report, which incorporates for the first time increased disclosure of sustainability and responsibility performance alongside financial reporting. This first step towards integrated reporting reflects Diageo’s belief in the strategic importance of its Sustainability and Responsibility (S&R) Strategy.

Recognising that many stakeholders rely on additional indicators, such as those included in the Global Reporting Initiative G4 Guidelines or the United Nations Global Compact principles; Diageo has also published a Sustainability & Responsibility Performance Addendum on

Chief Executive Ivan Menezes states in the Annual Report:

“We manage the Company’s most material social and environmental impacts with a goal of creating shared value for both our business and our diverse stakeholders around the world. Being a force for good is essential for delivering commercial and financial benefits, retaining and attracting the best people and being true partners in the communities in which we operate”

Report highlights

  • Alcohol in Society:During the year Diageo has applied increased focus on leading industry efforts in tackling alcohol misuse and promoting a positive role for alcohol in society. In 2013 it became a signatory of the global Beer, Wine and Spirits Producers’ Commitments to reduce harmful drinking and over the last year increased the number of programmes it supports to over 370 across 53 countries (up from just over 300 across 49 countries).
  • Water and the environment:Diageo improved performance across all eight environmental targets since 2013, including decreasing water wasted at its 23 water-stressed sites by 12% in the past year
  • Community empowerment:The company’s flagship community investment programme, Learning for Life, has provided more than 102,000 people with vocational training since 2009, beating Diageo’s target of 100,000 two years early
  • Our people:Diageo has been commended for its approach to diversity at leadership level;  44% of Diageo’s board and 28% of senior leadership are women
  • Value chain partnerships:  66% of agricultural materials in Africa were sourced from local farmers
  • Governance and Ethics:100% of manager level and above employees completed their Annual Certification of Compliance 

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

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