Ethical Performance
inside intelligence for responsible business

WPP publishes its Sustainability Report 2012/13


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WPP, a leading communications services group, is committed to improving its own sustainability performance and to working with its clients on sustainability.

Highlights from its latest Sustainability Report include:

  • Marketing campaigns and research insights which are helping WPP clients bring about sustainable behaviour change
  • Support for NGOs and charities through award-winning pro bono work and donations equivalent to 1.5% of reported profit before tax
  • £14.3 million in free media space negotiated for charities by WPP media agencies
  • A 28% reduction in WPP’s carbon footprint since 2006
  • Investment in cutting edge training and education that is opening up opportunities for talented people from diverse backgrounds
  • The launch of a group-wide Data Code of Conduct governing the use of personal data for marketing

WPP has been reporting on its sustainability performance since 2002. For the first time this year, the greenhouse gas emissions data in its report has been externally assured by Bureau Veritas.  

WPP is a world leader in communications services, helping its clients compete successfully: in marketing strategy, advertising, every form of marketing communication and in monitoring progress. It employs 165,000 people working in 3,000 offices in 110 countries.

You can read WPP’s Sustainability Report at

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