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Vodafone Publishes its 2012/13 Sustainability Report


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Vodafone Group Plc has published its Sustainability Report 2012/13 in which they outline their social and economic contribution across their 30 operating countries. The online report demonstrates how Vodafone aims to improve people’s livelihoods and quality of life by bringing innovative products and services to their 400 million customers, over 68% of whom live in emerging markets.

The report also covers the way in which Vodafone works to help consumers, governments and businesses tackle some of the significant and complex challenges they face - from food shortages and ageing populations, to lack of access to communications, healthcare and financial services.

Focusing its efforts into two main sections, Transformational Solutions and Operating Responsibly, the report also contains a new chapter on Vodafone’s tax and economic contribution, including a country by country breakdown of the taxes paid in those markets.

Demonstrating how mobile technology improves livelihoods and changes lives, the report highlights a number of case studies including Vodafone’s:

  • partnership with the US Agency for International Development (USAID) and the NGO TechnoServe, using mobile technology to help smallholding farmers in Kenya, Mozambique and Tanzania
  • new ‘Connected Worker’  research which found that increased use of mobile technology could deliver an additional $30 billion in productivity gain for companies and a $7.7 billion addition to aggregate employee earnings by 2020
  • mobile money transfer service, M-Pesa, which 18 million people in eight countries use to transfer money, receive salary payments, save, pay for goods and services, as well as life-saving medical treatment or to insure their crops against drought
  • success in breaking down some of the barriers to women’s access to technology, education and finance, in Qatar, where they provide business and sales training to give Qatari women the skills and confidence they need to sell their products in their communities
  • new solar powered mobile phone charger, which enables people in isolated communities without access to power to charge their phone locally and sustainably, while improving the livelihoods of the entrepreneurs providing this service
  •  mobile technology can help organisations to monitor, better understand and change the way they use energy; as well as enabling people to work productively remotely, both proven ways to enable people and organisations to reduce their carbon footprint

Vodafone would welcome your feedback on its Vodafone Sustainability Report 2012/13 at

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