Heineken: Sustainability Report 2009 published14/04/2010
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Heineken, one of the world's great brewers, has published its 11th sustainability report, outlining the company's performance in building a sustainable future. To access the Heineken N.V. Sustainability Report 2009, please click http://www.sustainabilityreport.heineken.com/
This year's report, following the Global Reporting Initiative (GRI) guidelines, shows the 2009 results as well as a new, ten-year sustainability agenda and goals. The company's new approach to sustainability is characterised by an integrated 'green' vision for all aspects of its operations. Heineken says it recognises the role it should play and has focused on three material areas:
1. Continuous improvement of its environmental impact
Among the targets the company has set are a reduction of direct and indirect carbon dioxide emissions in its breweries by at least 40 per cent and water consumption by at least 25 per cent by 2020. Heineken has also put in place initiatives that will reduce the carbon footprint in the whole value chain. As a first step, starting in 2010, all replacement fridges issued to customers will be based on 'green' technology.
2. Empowerment of people & communities
The company will introduce a series of initiatives including: in 2010, the investment of a further EUR 10 million (to a total of EUR 20 million) in the Heineken Africa Foundation, enabling up to EUR 1 million a year to be directly invested in local projects; by 2020 a target to expand the local sourcing of raw materials in Africa to 60 per cent; a goal to ensure all employees and dependents have access to free, basic healthcare; the introduction and audit of a new employee rights policy.
3. Continuing to make a positive impact on the role of beer in society
Heineken will strengthen its recognized, positive approach to responsible consumption by expanding its programmes to on and off premise and by 2015 ensuring that all markets have a partnership that helps the company play its part in reducing alcohol abuse. The company will broaden its brand-related responsibility messaging and increase its efforts working with the industry on this key issue.
Heineken has been ranked as the leading brewer globally and the leading beverage company in Europe within the SAM Dow Jones Sustainability Index.
For further information, please go to http://www.heinekeninternational.com
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