Ethical Performance
inside intelligence for responsible business

WPP publishes Sustainability Report 2014/2015


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The report highlights the growing importance of sustainability to WPP with at least £1.35bn of revenues in 2014 - 12% of its total - coming from clients who engaged with the group on sustainability. WPP companies are working with many leading brands on sustainability, with recent campaigns highlighted in the report.

The report also features results from the first analysis of value chain carbon emissions for a company in the marketing services sector. This new research will enable WPP agencies to work with clients to cut the carbon footprint of marketing campaigns.

Other performance highlights for 2014 include:

  • 46% of senior managers are women and, in the UK and US, 19% are ethnic minorities.
  • 5,911 paid internships and apprenticeships at WPP companies helped young people develop their skills and find jobs in the marketing industry.
  • 33% cut in WPP’s per head carbon footprint since 2006
  • A total social contribution worth £46.9m including the value of pro bono work, donations and negotiated free media space.
  • Hundreds of thousands of young people engaged on the issue of climate change by the ‘Why? Why not?’ campaign, created on a pro bono basis by seven WPP companies for Al Gore’s Climate Reality Project.

Read more in WPP's Sustainability Report and Pro Bono book

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