Ethical Performance broadcasts the latest Corporate Social Responsibility, Sustainability or Citizenship Reports and CSR-specific announcements to professionals in the field.

We disseminate announcements using a combination of listings on our interactive website and direct email alerts to people on our opt-in list of more than 20,500, which is verified by LRQA (see below).

Ethical Performance has been providing this service since 2002 and is the market leader in the field. In that time we have built up a loyal and sophisticated audience with a known interest in corporate non-financial reporting. Clients typically return to use the service on a regular basis. We work with more than 100 organizations a year, and have sent out more than 700 alerts since the service was first offered.

Companies that use our alerts service include multinationals such as Procter & Gamble, Coca Cola, UPS, Philips, adidas and BMW. More than 50 per cent of our clients are from Global Fortune 500 companies.

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Cost: £1197 / €1322 / $1817

Subscribers have elected to receive CSR-related news and information.

A press release of the report or announcement is also publicized on our partner site CSR News Europe and alerts are syndicated to a number of websites around the world, including the International Institute for Corporate Culture Affairs (Germany), Eurocharity (Greece), and Business in the Community (UK). Additionally they are disseminated via RSS feeds, on our twitter page and through a "send to a colleague" facility.

We pride ourselves on the quality, rather than just the quantity, of our alert recipients. The people on our list include investors, analysts, policymakers, CSR practitioners, academics and journalists, all of whom are only sent CSR-related alerts that they have elected to receive. Our spread of stakeholders is far wider than anything else on offer, and is not confined to a self-serving audience of people who just deal in CSR reporting. Crucially, we reach twice the proportion of investors and many more NGOs than any other service.

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Ethical Performance was established in 1999 and has a reputation that is second-to-none in this field. It is respected globally as the best and most reliable source of independently-sourced news in the corporate responsibility field. Third party branding with a well known and highly respected brand lends legitimacy.

Uniquely, we are also in a position to offer the services of our experienced editorial staff to help with the writing and/or editing of your alert text. This gives your alert the greatest chance of being read and digested by key stakeholders. Because the alerts we send out are of a consistently high standard, opt-in subscribers continue to enjoy receiving them as useful news items that keep them up to date with developments.

Independent Verification
Our alerts service has been independently verified by Lloyd's Register Quality Assurance Limited (LRQA) to confirm that we:

• Provide accurate email recipient numbers.
• Only source new email recipient data through voluntary sign-ups to the website, authorising the sending of emails in line with our clearly stated terms and conditions.
• Only use the email distribution list and/or authorised corporate email addresses for the sending of authorised emails.
• Provide clear un-subscription options for all email recipients and that recipients are able to unsubscribe from the service at their convenience.
• Don't source email recipient data from third parties or from any other external source.
• Don't sell recipient data to third parties, and use the data responsibly.

Your report will feature in a dedicated interactive area at Ethical Performance Online where readers can contact the company, and search for other reports by your organization. This is an opportunity to improve your reporting in the light of feedback from respondents.

Unlike other services, we feature your announcement or report indefinitely on our website, which on average is visited by more than 9,000 unique visitors a month and generates around 130,000 page impressions a month.

"Ethical Performance email alerts have been the most effective instrument to reach our stakeholders and raise awareness of Vodafone's CR practices."

Vodafone Group

"The Ethical Performance email alerts service is an extremely efficient way for sustainability professionals to communicate, almost instantly, on the performance of their company with an amazing network of peers and experts worldwide"

L'Oreal

"We’ve found the Ethical Performance e-mail alert service to be highly effective in bringing our CSR reports to the attention of the sort of people we'd like to read it."

Rowland Hill,
Corporate Social Responsibility/Sustainability Manager, Marks & Spencer

"A media that effectively complements our Sustainability Report circulation campaign worldwide."

Anne Larroquette,
Lafarge, Paris

"Ethical Performance’s report alert allows us to reach an impressive number of professionals who have specifically registered their interest in CSR."

Ann Loughrey,
ScottishPower