Plant-based package proves commercial success
Tetra Pak will deliver more than 100m packs of its Tetra Rex® Bio-based pack this year, reflecting strong demand for the package since its launch in January 2015.
The world’s first package made entirely from plant based materials has gained popularity among consumers across Finland, Sweden and Norway, with brands such as Valio, Arla Foods, Vermlands Mejeri, and TINE, says the packaging giant.
Bjørn Malm, head of corporate responsibility at TINE, Tetra Pak’s latest customer to use the package commented: “We believe growing our business sustainably is not just good for the environment, it also improves our competitiveness and provides product differentiation. Thanks to Tetra Rex Bio-based we have been able to take a significant step towards our own environmental goals and have committed to making all our milk cartons renewable from next year”.
Charles Brand, executive vp Product Management & Commercial Operations at Tetra Pak said that the success of the package was "a significant milestone" in the company's ambition to provide 100% renewable packaging across its product portfolio.