Adidas steps up pace over ocean pollution with Parley
Sportswear giant Adidas and creative think tank Parley for the Oceans have showcased a new footwear concept, the 3D-printed Ocean Plastic shoe midsole, to demonstrate how the sportswear and fashion industries can re-think design and contribute to stop ocean plastic pollution.
Presented at an event at COP21, the concept shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.
"World leaders forging an agreement is wonderful, but we shouldn't need to be told to do the right thing. The industry can't afford to wait for directions any longer. Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes," said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.
"The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create."