Consumers want more businesses to engage with social causes
A new annual survey highlights the growing appetite for business to play a greater role in tackling social and environmental issues.
The inaugural Business to Society Survey, commissioned by PR consultancy Forster Communications, found that 57% of business leaders believe they should be doing more to tackle social issues, while 63% of consumers believe the same.
The survey sought the opinions of over 700 business leaders and 2,000 consumers.
Amanda Powell Smith, ceo of Forster Communications, which is launching a new service to help businesses develop cause engagement programmes, commented: “We’ve long believed that commercial and social purposes are about ‘and’ not ‘or’ for businesses, so it is great to have evidence that a lot of business leaders and consumers agree.
"We know there are many exciting examples of businesses working around core issues, such as employability. However there remains a real opportunity for progressive organisations to look beyond the expected and find ways to tackle less ‘popular’ issues such as loneliness or mental health, that have a critical impact on individual quality of life.”