BMW tops world's largest survey of corporate reputations
German automobile brand BMW has topped this year's Reputation Institute’s Global RepTrak 100 league table which reports the world’s most reputable companies on innovation, governance, citizenship and more.
The Global RepTrak 100 study measures the reputation of the 100 most highly regarded companies across 15 countries via more than 61,000 consumer interviews. The report offers consumer perspectives on what drives trust and support and how the 100 companies are living up to their expectations.
The year's top 10 comprised: BMW Group, Google, Daimler, Rolex, LEGO Group, The Walt Disney Company, Canon, Apple, Sony and Intel.
To access the full listing, click here.