Unilever scales up ambition to make sustainable living commonplace
Unilever is furthering its ambition to make sustainable living commonplace by partnering with global sustainability movements Global Citizen and Live Earth: Road to Paris.
This is the first time that the FMCG giant has partnered with two global movements on this scale through its Unilever brightFuture campaign, which will encourage action amongst consumers towards a more sustainable future.
Paul Polman, ceo, Unilever said: “2015 is a critical moment in time, an opportunity to agree on a universal agenda that tackles poverty and inequality and to all take action to protect the one planet we have. As a business we can deploy our resources, expertise and scale to help our consumers to take action. Today, we are adding our support for the growing movement of citizens and businesses demanding change.”
Planned activity includes encouraging climate-conscious people to sign the “Take Climate Action Now” pledge and helping to build the world’s largest, most effective social activism campaign to help address global sustainable development.
For full details see the May issue of Ethical Performance.
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