Adidas to phase out plastic bags in retail stores
As a first move in its new commitment against ocean plastic pollution, Adidas is to phase out the use of plastic bags in its own retail stores.
The German sportswear giant has gone into partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty and fragility of the oceans and to collaborate on projects that can end their destruction. Together, the Adidas Group and Parley for the Oceans will implement a long-term partnership programme that builds on three pillars: Communication and Education, Research and Innovation as well as Direct Actions against Ocean Plastic Pollution.
The Adidas Group says that the partnership is an example of its open-source innovation approach, to engage with partners, crowd-source ideas and co-create the future of the industry. Among others, this collaboration will accelerate the creation of innovative products and integration of materials made of Ocean Plastic waste into the product offer of the Adidas brand as of 2016.
"Our oceans are about to collapse and there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution. And collaboration is the magic formula,” said Cyrill Gutsch, founder of Parley for the Oceans. “We are extremely excited about this partnership. There is no other brand that carries the culture of collaboration in the DNA like adidas. Together, we will not only focus on creating the next generation of design concepts, technologies, materials and products. We will also engage consumers, athletes, artists, designers, actors, musicians, scientists and environmentalists to raise their voice and contribute their skills for the ocean cause.”