Ethical Performance
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And I would walk 500 miles… actually make that 39,397!

The Proclaimers don't know the half of it! When posed with the challenge – can you walk to Seoul, South Korea in 14 weeks? Over one hundred staff at Kia Motors UK head office immediately said yes! Armed with pedometers every step was counted in the walk to Seoul.

As a further incentive the company agreed to pay £1 for every mile walked in those 14 weeks. In total 39,397 miles – that’s 79,618,377 steps - were counted, which resulted in Kia donating £40,000 to its local charity – Walton Charity.

Since partnering with Walton Charity, staff at Kia Motors have helped in numerous ways – from spending time painting offices for local companies that were flooded at the start of the year, through to digging local allotments and donating food and toys for the Walton food banks and Burwood playgroup charity.

Jackie Lodge, chief executive at Walton Charity said of the support form Kia “The time that staff at Kia have committed to helping us in the last year has been such a positive experience for all involved. The Walton area is seen as an affluent area but there are many members of the community both young and old that need our help

“The £40,000 raised means that we can now combine this with the monies received from our recent merger with Thames Homeless Project to fund buying a residence for supported housing for people in difficulties. The additional £40,000 will buy us an extra bedroom, which in the long term will assist more homeless people in the borough.”

Gary Tomlinson, head of HR and facilities at Kia Motors who helped co-ordinated the Walk to Seoul added: “We never expected so many members of staff to take up the challenge – the levels of competitiveness shown has been a great surprise – the number of staff who would just get up and walk about just to get their steps up was a real incentive for everyone to get moving. The knowledge that we were all raising money for Walton Charity made everyone want to walk more”

UK & NI Ireland | CSR


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