Public opinion of business improving, but trust remains fragile
Tax avoidance and executive pay are still firmly on the agenda as issues the British public thinks business needs to address, according to the latest survey of public opinion about business behaviour conducted for the Institute of Business Ethics.
The survey shows that the public’s general opinion about ethical business behaviour remains the same as 2013. Since the survey began in 2003, the British public’s opinion consistently leans more towards judging business as behaving ‘ethically’ than ‘not ethically’.
Asked whether business generally behaves ethically, 58% of respondents said it did. However, over the past two years, the British public seems to have become less ambivalent about business behaviour. In 2012, 15% expressed no opinion, but in 2014 only 2% do not have an opinion on business behaviour.
For the full story see the December issue of Ethical Performance out next week!