Merck bolsters diabetes awareness campaign in Africa and India
Coinciding with World Diabetes Day and dubbed ‘Get Informed- Get Active- Get Healthier’, pharma giant Merck is running a series of awareness camps in India, Kenya and Ghana in collaboration with Maharashtra University and Government in India and with Kenya Ministry of health, Diabetes Management and Information center (DMI) and National Diabetes Association of Ghana.
The initiative is part of Merck's Diabetes Capacity Advancement Program (CAP) which was launched in 2012 with a target to reach 30000 community members with free diabetes screening and education by end of 2018.
So far the Merck Diabetes CAP has reached 23000 community members, which exceeds its initial target for 2014.
Dr. Stefan Oschmann, member of the executive board of Merck and ceo pharma said: “By partnering with universities, Ministries of Health, patients associations and local research institutes , we hope to quickly achieve our objective of advancing healthcare capacities and contributing to social and economic development of Africa and Asia. Our goal is to improve the healthcare sector in those continents through educating and empowering those affected by diabetes on how to manage and prevent it.”
Rasha Kelej, vp, head of global business responsibility and market development of Merck Serono added: “This is only a start, more awareness campaigns and outreach programs in cooperation with Academia and Ministries of Health will be supported by Merck as part of our long term commitment to the social and economic development of Africa, Asia and Latin America in the near future."