Kimberly Clark's Andrex acts on sanitation in Angola
A special on-pack promotion aims to raise £250,000 to help thousands of children in Angola to have clean and safe toilets.
Toilet tissue brand, Andrex (owned by Kimberly Clark), has joined forces with the children’s organisation, UNICEF, in a new partnership that will help provide communities in Angola with access to safe and clean toilets.
Speaking at Sustainable Brands London ’14 this week, Noam Buchalter, European marketing manager at Kimberly-Clark, said that the Angolan pilot would hopefully lead to a global roll-out.
The company says that Angola has one of the worst sanitation problems in the world with a quarter of the population (24%) not having access to safe, clean toilets.
The new Andrex and UNICEF partnership will fund a community programme in Angola that educates children and their families about the importance of sanitation. A 25p donation from every pack of Andrex Classic White 9 Roll at Sainsbury’s will go towards UNICEF’s Community Led Total Sanitation (CLTS) programme in Angola to help communities get one step closer to clean and safe toilets.
This year, Andrex aims to raise £250,000 from the UNICEF on-pack partnership.