Knorr cooks up support for World Food Day
Tomorrow on World Food Day (16th October 2014), stock cube brand Knorr is partnering with the United Nations World Food Programme (WFP) rallying people globally to pledge their support for building a world with zero hunger at www.wfp.org/pledge.
The Unilever kitchen stalwart will also support WFP’s ‘Home Grown School Meals Programme’ and provide one million nutritious, cooked meals for school children in Kenya, Indonesia and the Philippines.
According to the brand, around one in nine people in the world—many of them children—do not receive enough food and nutrition to lead a healthy life. Along with providing the right nutrition, WFP school meals act as a powerful incentive to get more of the 58m children who don’t attend lessons into school.
Paul Polman, Unilever ceo, commented: "Enhancing livelihoods and improving our positive social impact are key elements of our Sustainable Living Plan; and this includes our responsibility to addressing global issues such as food security and poverty alleviation. Knorr’s partnership with the World Food Programme on World Food Day is an initiative that will help us drive positive long-term change and give children access to the nutritious food that can help them reach their full potential in life.”