Tesco partners with UK charities to tackle unhealthy habits
Supermarket giant Tesco, Diabetes UK and the British Heart Foundation are to join forces early next year in a joint initiative to promote healthy living.
The partnership aims to reduce the risk of diabetes and heart disease by focusing on ways to encourage healthy eating and healthy cooking habits, including making it easier to choose foods lower in sugar, saturated fats and salt. The ultimate ambition for the partnership, it maintains, is to be “a force for positive change in the health of the nation”.
Barbara Young, Chief Executive of Diabetes UK, said: “Every year 24,000 people with diabetes die tragically young and many endure amputations, blindness and kidney failure. This innovative partnership with Tesco's reach and focus on food and the combined expertise of the two charities backed up by real resources is an important contribution to helping families across the UK.”
Greg Sage, Community Director at Tesco, added: “We're delighted to be part of this charity partnership - the first of its kind in the UK. Using our collective scale and expertise, we're going to make a real and positive difference to millions of customers' lives. Over the next few months we'll be working on the details of exactly how we'll do that, so watch this space.”
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