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Ford extends community links with free training programme

Car maker Ford's Driving Skills for Life, a free training programme for inexperienced drivers who have recently passed their driving test, gets into gear in the UK later this month, following a 10-year run in the US and a successful launch across Europe last year.

The training programme highlights some of the dangers new drivers are exposed and how they can be minimised. This includes using a mobile phone at the wheel, managing emergencies and night and wet-weather driving. Ford research recently found that one in three young Brits have taken a ‘selfie’ while driving, and that one in four have visited or posted an update on social media sites.

In addition, Ford provides a specially-developed ‘Drink Driving Suit’, consisting of weights with pads to restrict movement, headphones to distort hearing and ‘beer goggles’, all of which replicate the effects of driving whilst under the influence of alcohol.

The programme is run in partnership with the Automobile Association (AA) and the Royal Society for the Prevention of Accidents (RoSPA) kicks off in Scotland at the Silverburn Shopping Centre in Glasgow from 18th to 20th September. The second venue is the Heritage Motor Centre motor museum in Gaydon, Warwickshire, (4-5 October), before the programme moves south to Chobham, Surrey (7-9 October).



Ford | UK & NI Ireland | Community links

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