SC Johnson expands crusade against dengue and malaria
SC Johnson says it is expanding its dengue and malaria prevention initiatives in India, Malaysia, Indonesia, Brazil, the Philippines, Mexico, Costa Rica and Vietnam.
The household products and pest control company implemented a global campaign called “Fight Dengue for Your Family” last year that serves as a call-to-action, motivating families to take precautionary measures on disease prevention and to make a difference in the lives of children.
According to the World Health Organization (WHO), the incidence of dengue has increased 30-fold in the past 50 years.
In Indonesia, this year, the company is working with the Indonesian Association of Public Health Experts to train “children larvae busters” who can serve as agents of change in their communities and educate fellow students and their families about dengue prevention. The program aims to reach 200 children across 50 schools.
In Brazil SC Johnson will launch “Fight Dengue for Your Family” for the first time in Ribeirão Preto, Brazil’s flagship region for dengue prevention. In partnership with the government, three private schools and a local NGO called Saúde Solidária, the company is participating in educational rallies and school programs.
“As a global citizen and expert in pest control products, we have a responsibility to play a key role in increasing awareness of these diseases in communities around the world and providing access to quality education resources,” said Kelly M. Semrau, senior vp – global corporate affairs, communication & sustainability for SC Johnson.