Jaguar Land Rover extends collaboration with ClimateCare
Jaguar Land Rover aims to create a range of humanitarian, conservation, environmental and educational initiatives as part of its new Environmental Innovation Strategy. In collaboration with ClimateCare, the strategy’s goal is to benefit 12m people around the world by 2020.
As well as focussing on reducing the whole life environmental impacts of its products, manufacturing and supply chain operations, the luxury car brand's strategy will deliver positive impacts in the communities where it operates by improving health, reducing poverty and providing new opportunities for employment and education.
Jaguar Land Rover has worked with ClimateCare since 2007. To deliver the new target of creating opportunities for 12 million people Jaguar Land Rover will work with ClimateCare for a further three years to develop and deliver world- leading carbon for development projects.
Jaguar Land Rover has taken the first step towards its target by supporting a region of the LifeStraw Carbon for Water project with ClimateCare and global health company Vestergaard in Kenya. The project reduces carbon emissions and provides safe water to over 700,000 people by distributing LifeStraw water filters to the entire Busia region of Kenya.
"This is the first time that one business has supported a complete geographic region of this project, and means we can better identify the positive impact Jaguar Land Rover's support has on local communities," explained ClimateCare Director, Tom Morton.
ClimateCare is working with Jaguar Land Rover and LBG(the London Benchmarking Group) to agree consistent measurement methodologies that will be used to accurately report the number of lives improved throughout the Jaguar Land Rover programme.