Call for tea industry to collaborate for sustainable future
As Columbia Law School publishes a report slating the human rights record of several Indian tea plantations, a new collaboration between key players in the global tea industry has been launched by sustainability non-profit, Forum for the Future.
The Tea 2030 partners include four of the seven companies responsible for 90% of the world tea market: Unilever, Tata Global Beverages, James Finlay and Twinings, together with the Ethical Tea Partnership, Fairtrade International, IDH, Rainforest Alliance, S&D Coffee and Tea and Yorkshire Tea. It is also supported by the International Tea Committee.
The initiative calls for the sector to find legal ways to collaborate – while continuing to compete – to turn tea from a standard commodity into a ‘hero crop’ which benefits the millions who work in all parts of the industry as well as the wider environment and economy.
Collaboration will focus on three key areas: sustainable production, market mechanisms and consumer engagement.
Forum for the Future has published ‘The Future of Tea – A Hero Crop for 2030’ which identifies the challenges facing the industry including climate change, population growth, and competition for agricultural land and water. It presents four possible scenarios for the year 2030 which are designed as a tool to help businesses plan for the future and develop sustainable products and business models.
For the full story see the March issue of Ethical Performance. Subscribe today!