Ethical Performance
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Samsung launches environmental innovation competition

January 2014

Samsung search… Samsung Electronics Hong Kong Co., Ltd has launched its first Samsung Solve for Tomorrow competition, inviting students across Hong Kong to share their ideas for how technology can be used to solve environmental issues facing the city. Samsung is offering more than HK$3.7m in prizes to winning students and schools.

A recent study found that 8 in 10 people in Hong Kong (84.1%) believe it is important for them to do their part to protect the environment. However, close to half (46%) do not see how one person can make a difference.
"With Samsung Solve for Tomorrow, we are giving students a platform to discuss and examine the environmental issues in our city, as well as the opportunity to use technology to do something about it. This competition is designed to help students realize that they can have a lasting impact on the city's environment", said Lawrence Chow, Chief Marketing Officer, Samsung Electronics Hong Kong.

Samsung Solve for Tomorrow has partnered with some of Hong Kong's leading environmental NGOs, including Hong Kong's Business Environmental Council, HKedCity, Ecovision and Hong Kong Science & Technology Parks. These organizations share Samsung's vision for a greener, smarter Hong Kong and have pledged their support to help students across the city to realize the potential technology has to improve the environment. Representatives from each organization will engage students and the public on environmental topics, judge and evaluate contest entries and consult on how winning ideas can be brought to life through the Samsung realization plan.

Samsung | Asia | Environment

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