Eco-fashion retailer takes transparency route
Online fashion retailer, Bastet Noir, is ramping up its support for eco-friendly business practices in southeast Europe by incorporating a new ‘transparency tag’ that details background information on each item of clothing it sells.
Each tag will list information related to the material, manufacturing, and price calculation of each article. This includes everything from fabric origin, to where the item was made, to material and transportation costs. The company says these facts are designed to help consumers make ethical and informed decisions about their purchases. The company is also in the process of redesigning its website to highlight these manufacturing details.
"What we are trying to do is to make sure our clients are informed and know where their hard earned money goes. Our aim is to make the business sustainable and 100% transparent, so that everyone can decide if their favorite piece of clothing is worth the price," says Daniela Milosheska, founder.
Milosheska founded Bastet Noir in 2012, which became the first online retailer dedicated to supporting young Balkan fashion designers who employ eco-friendly business practices.