Ethical Performance
inside intelligence for responsible business


Walden report identifies distinct types of social change agent

According to a new report from America’s Walden University, there are six distinct types of social change agent.

The international report identifies them as: Ultracommitted Change-Makers, Faith-Inspired Givers, Socially Conscious Consumers, Purposeful Participants, Casual Contributors and Social Change Spectators. Each type of social change agent is unique in terms of engagement levels, motivating factors and issues of importance.

The study was designed to discover more about people who are involved in positive social change, ultimately putting a face on social change agents.

“Everyone has the power to make a difference, whether big or small or local or global. Our study has now identified the different kinds of individuals who are doing important work around the world,” says Dr. Cynthia Baum, president of Walden University. “By segmenting these groups in the 2013 survey, we find new insights to understanding the ways in which social change agents are alike and different.”

Commissioned by Walden University and conducted online by Harris Interactive in April–May 2013, the third annual survey includes perspectives of more than 9,000 adults in Brazil, Canada, China, Germany, India, Jordan, Mexico and the United States.

See what type you are here.

Global | Consumer attitudes


3BL Media News
Sign up for Free e-news
Report Alerts
Job Vacancies
Events Updates
Best Practice Newsletter