Good old M&S…Marks & Spencer (M&S) has signed a one year deal to work with social enterprise technology provider Good World Solutions to facilitate direct communications with workers in its clothing supply chain via mobile technology.
M&S will use Labor Link, technology that returns anonymous, quantitative survey results to M&S direct from supply chain workers. Workers listen to questions on their mobile phones in Hindi, Sinhalese, or another local language, and respond using their touch-tone keypad.
As part of its Plan A programme, M&S has already tested the technology with 13 suppliers in India and Sri Lanka, surveying over 2,000 workers as part of M&S’ financial literacy and health and nutrition Plan A training programmes.
With the support of its suppliers, M&S will now roll out the service to 30 factories and 22,500 workers in India, Sri Lanka and Bangladesh, gathering feedback on subjects such as working conditions, job satisfaction and training. Four surveys are planned a year. There is no cost to the workers to use the technology and a minimal cost for the M&S suppliers to receive the summary data.
Already a member? click here to login