Ethical Performance
inside intelligence for responsible business
accompanying image


Aguilera lights up the sky with KFC for world hunger relief effort

American singer Christina Aguilera is backing Yum! Brands annual world hunger relief initiative.

The pop superstar recently visited Rwanda where she saw the effects of hunger first hand and helped beneficiaries of the United Nations World Food Programme’s (WFP) nutrition programmes. Aguilera served food to hungry children who walk miles to and from school each day to receive a hot meal. She also traveled to a refugee camp that houses more than 18,000 people living in small man-made huts.

Aguilera’s isong, “Light Up the Sky,” plays throughout a new World Hunger Relief public service announcement that airs on US television and online this month.

Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.

In addition to the new public service announcement, Aguilera is raising awareness for the issue through new World Hunger Relief posters at KFC, Pizza Hut and Taco Bell restaurants with the quote: “Together, we have the power to save lives and move from hunger to hope.”


Yum! Brands | Global | Hunger

3BL Media News
Sign up for Free e-news
Report Alerts
Job Vacancies
Events Updates
Best Practice Newsletter