Sky bends it like Beckham with Beyond Sport award
Sky has been named the Corporate of the Year at the annual Beyond Sport Awards for its Sky Sports Living for Sport initiative.?
The Beyond Sport Awards, now in its fifth year, recognise leading initiatives across the world that make a difference to people's lives through sport.?
Through its partnership with Youth Sport Trust, Sky Sports Living for Sport uses sports stars, including Sky ambassadors David Beckham, Jessica Ennis-Hill and Darren Campbell, and sports skills to improve the lives of 30,000 young people in a third of secondary schools each year.?
Now in its 10th year, the scheme raises the aspirations and improves the life skills of young people. Participants show an increase in self-confidence and improved attitudes to learning and well-being as a result.
Bella Vuillermoz, director of the Bigger Picture at Sky, commented: "We are so proud of Sky Sports Living for Sport and the difference it makes to the lives of young people. It's brilliant to have the initiative recognised in this way. The award is a huge credit not just to our team of 78 athlete mentors and our brilliant partner, the Youth Sport Trust, but also to the thousands of teachers who we work hand in hand with each year."
The initiative is now available to Irish schools with a goal of encouraging thousands of young people across a third of secondary schools in Ireland to take part within the next three years.?