AkzoNobel looks to paint brighter recycling future
Global paints and coatings giant AkzoNobel has collaborated on a UK project looking at the viability of recycling household paint.
In the UK alone, over 300m litres of paint are bought each year, with as much as 15% going to waste, in the majority of cases ending up in landfill.
Part of the project saw AkzoNobel and design agency Seymourpowell consult with two existing paint-recycling enterprises - Newlife Paints based in Ford, West Sussex (currently sold in 170 B&Q stores around the UK), and Castle RePaint Scotland, a social enterprise based in Fife.
As part of a project, design agency Seymourpowell has a made an educational video highlighting the possibilities, as well as the benefits, of paint recycling, and also identified a completely new technology to help scale and speed up the paint recycling process for greater business viability.
Watch the video here
Read the full story in the October issue of Ethical Performance.