John Lewis trials new energy efficiency labelling
British department store chain John Lewis is trialling a new energy efficiency label that tells consumers the lifetime electricity running costs on washing machines, washer dryers and tumble dryers.
According to the 'never knowingly undersold' store, consumers could save over £500 on a washer dryer’s lifetime energy costs, just by choosing a more energy efficient model.
The initiative has received official government backing. At the label’s launch, Energy Secretary Edward Davey said: “In the past, people have had no idea how much their appliances will add to their energy bills.
“Now consumers will be able to see clear, simple information on the lifetime electricity costs for appliances like washing machines and tumble dryers. This will help people to make better, more informed decisions and see how much an appliance is expected to cost over its lifetime.”
Stephen Cawley, head of sustainability at John Lewis, added: “We are looking forward to reviewing the results of the trial next year and seeing how customers respond to new more transparent labelling around the energy efficiency of these products.”