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Groupon goes global

July 2013

Groupon Grassroots, Groupon’s social innovation programme, is partnering with WWF to globally address a common cause - the environment - by launching more than 20 campaigns around the world.

The expansion of Groupon Grassroots will enable people everywhere to discover local causes, rally together and lend a helping hand. Campaigns will be tailored by region and local needs; the US campaign, for example, is focused on saving black-tailed prairie dogs.

“Groupon Grassroots represents the genesis of Groupon and the company’s core mission of creating local impact through collective action,” said Patty Morrissey, head of Social Innovation at Groupon. “Groupon’s massive international presence allows us to unify this mission globally, and kicking it off with WWF promises to have a spectacular impact.”


Picture credit: WWF / Troy Fleece

Groupon | Global | Conservation

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