Toyota tops Best Green Brand report
Car brands dominate this year’s Best Global Green Brands Report from brand consultancy Interbrand.
Toyota comes top – for the third year running – with Ford second and Honda in third. Nissan is in fifth position and Volkswagen comes in at seven.
The year’s top risers are Nissan, Ford, Nokia (9th), and UPS (32nd) while new entrants include Nestlé (14th), Kia (37th), Zara (48th), and Colgate (50th).
Interbrand’s 2013 Best Global Green Brands report examines the gap that exists between a corporation’s environmental practices and consumers’ perceptions of those practices.
A full report on the rankings will appear in the July issue of Ethical Performance.
You can view the report online at: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx