Ethical Performance
inside intelligence for responsible business


Selfridges will use its creative edge

February 2011

UK department store Selfridges is to harness its ‘creative power’ to raise awareness of over-fishing of the world’s oceans.

Selfridges will launch Project Ocean this summer to encourage consumers to buy sustainable fish products. The project, developed with the Zoological Society of London and the Marine Conservation Society, will make use of Selfridges’ flagship Oxford Street facade and interior in London.

Selfridges | UK & NI Ireland | Marketing

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