The Sustainable MBA: the manager’s guide to green businessNovember 2010
Nick Lakin & Veronica Scheubel, Greenleaf Publishing, hardback, 260 pages. £18.36
Aside from its confusing title, The Sustainable MBA is that rarest of things: a simple, accessible and comprehensive account of corporate sustainability.
Organized ‘like a business school course’ rather than as a companion to one, the book gets back to basics, re-introducing fundamental ideas to professionals that have perhaps been forgotten as the concept of sustainability has become ever more complicated.
The book attempts to cover everything: from corporate governance to marketing to green offices. Each chapter gives a definition of one such issue, an outline of its intricacies, an account of how it can be measured, and a ‘what you can do’ section. It is sprinkled with ‘resources’ such as international standards, and also contains some useful tricks of the trade such as ‘getting past internal excuses’ and ‘the sustainability sales pitch’.
The formula is successful because, unlike some guidebooks, it makes no attempt to explain everything in one hit — though broad in scope, the book functions much more as a kind of dictionary for professionals, giving concise advice on a host of different and well-defined issues, but then importantly sending the reader elsewhere for more detailed guidance. Although short on some issues’ complexities, the book suceeds in painting a clear picture of the basics that will hold good for many.
Already a member? click here to login