Travel firms set off on sustainability tripNovember 2010
Two holiday companies have joined forces to create a new brand that will focus on ‘sustainable tourism’.
The tour operators, Thomson and First Choice, which are both owned by the FTSE100 business TUI Travel, say the Holidays Forever brand will bring together their sustainable tourism initiatives ‘under one clear and stylish umbrella’.
The new business will also be used to raise awareness of sustainable tourism among the companies’ employees.
It has been established with an initial 20 ‘sustainable commitments’ that Thomson and First Choice have pledged to achieve. These include reducing carbon emissions from TUI Travel airlines by six per cent by 2014, and aiming to recycle a third of the cans it hands out on board its flights.
Thomson and First Choice decided to launch the brand after carrying out customer research that found 96 per cent of holidaymakers said they care about protecting the local environment and wildlife in the resorts they visit.
A further 83 per cent said they would appreciate advice from a tour operator on how to make their holiday more environmentally and socially responsible when abroad – and 73 per cent wanted to be able to easily identify a ‘greener holiday’.
TUI says customers appear ‘more familiar with the concept of sustainable tourism’ than they were when last questioned during 2005.
Jane Ashton, head of sustainable development at TUI Travel, said: ‘we recognise that we are still at the start of our sustainability journey.’
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