Ethical Performance
inside intelligence for responsible business


Alliance aims to ‘accelerate’ progress

November 2010

A coalition from the research, pension fund and business sectors is to urge companies to give priority to improving their sustainability performance.

The group’s members – the clothing company Nike; CalPERS, which is the largest public pension fund in the US; the Skoll Foundation, an organization that promotes social entrepreneurship; and the social responsible investment network Ceres – will use their ‘collective clout’ to persuade businesses to put sustainability at the forefront of their business models – with a particular focus on the global risks of population growth and resource constraints.

The coalition will encourage up to 1000 companies to embed sustainability factors into day-to-day decision-making, including product development and global supply chains.

The plans will be based on the Ceres roadmap for sustainability, a report outlining the urgent need for companies to embrace sustainability on a large scale, along with the competitive advantages in doing so.

Ceres president Mindy Lubber said: ‘There’s a vast gap between the challenges our global economy faces and the small steps companies are taking to deal with them.

‘To narrow this gap, we need deeper collaboration between investors, companies and other economic players to accelerate environmental and social solutions. Short-term profit and myopic attitudes on long-term risk and opportunity still rule the day.’

The precise details of the coalition’s plans to ‘accelerate’ sustainable business have not been given but are likely to involve investor and purchasing pressure.

Global | Corporate governance

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