Ethical Performance
inside intelligence for responsible business
 

inbrief

inbrief

April 2010

Ben & Jerry’s, the ice cream company, is to have all its products certified as fair trade, after having overcome resistance from parent group Unilever. Ben & Jerry’s, acquired by Unilever in 2000, will certify everything it produces –  including more than 100 ingredients – under the Fairtrade label by the end of next year. Founder Ben Cohen said the switch had taken longer than he would have liked because the acquisition by Unilever had delayed it. ‘We’ve been working with our corporate parent to try to get them to see the light on this issue, and we’re happy to say that they have,’ he said. The move means Ben & Jerry’s will be the first global ice cream company to go fully fair trade.




Ben & Jerry's | Global | Fair trade / Fairtrade

Further Information
http://ethicalp.com/bj
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