A global food sector body has published voluntary guidelines for food and drink companies on communicating portion sizes. The guidelines, from the 700-member IGD, are designed to help people eat ‘appropriately sized’ portions of food and drink. The move is a response to criticism that portion size information on labels is difficult to compare because of variations in presentation. The guidelines recommend that the number of servings is shown clearly on the front of a product, and that the nutrition information – whether ‘per serving’ or ‘per pack’ – is consistent on the front and back. Members of the IGD include Tesco, Mars, Coca-Cola, Asda, Morrisons, and Premier Foods.
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