Ethical Performance
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Gucci pledges to avoid deforestation

January 2010

One of the world’s largest luxury fashion companies has dropped a controversial supplier in a bid to eliminate all paper made from Indonesian rainforests.

Gucci Group has joined forces with the non-governmental organization Rainforest Action Network to commit some of its most famous brands to the new paper policy, including Yves Saint Laurent, Alexander McQueen, and Stella McCartney.

The group has also agreed to end business with Asia Pulp and Paper, criticised by campaigners for its role in large-scale deforestation in Indonesia, and which other parts of the fashion industry have also boycotted. The carbon emissions resulting from Indonesian deforestation account for around eight per cent of global totals.

Gucci, which mainly needs paper for shopping bags, has also pledged to reduce the amount of paper it uses and to buy recycled products certified by the Forest Stewardship Council by the end of this year.

The luxury goods industry has been heavily criticized in the past for being backward on CSR, with a 2008 index produced by WWF finding only three out of the biggest 12 groups performing satisfactorily (EP9, issue 8, p8). PPR, the French holding company that owns Gucci, came near the bottom of the WWF rankings, scoring a D rating on a scale where A was highest and F was lowest.

Lafcadio Cortesi, Rainforest Action Network’s forest campaign director, said Gucci’s move showed ‘foresight’ and would ‘set a bar for others in fashion and retail’. Gucci has said it also hopes to ‘raise awareness inside the fashion industry to make a difference for rainforests and for the climate’.

Gucci | Global | Sustainability


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