Now Kit Kats go down fairtrade routeJanuary 2010
Nestle has become the latest chocolate confectioner to sign up for a sustainability certification mark.
The world’s biggest food company will pay its Ivory Coast cocoa suppliers more for their beans as part of certification of the four-finger version of its Kit Kat chocolate bar. The bar will then carry the Fairtrade label from the middle of this year.
During the next two years all versions of the product, which alone makes Nestle profits of £183million ($300m, €205m) per year and is one of the best selling confections in the world, will be certified. However, only Kit Kats sold in the British Isles – where one billion Kit Kat bars a year are sold – will go Fairtrade.
The first farmers to benefit will include the 6000 members of the cocoa co-operative Kavokiva, which was established in 1999 and Fairtrade-certified in 2004. They will receive an extra $150 (£91, €103) per tonne of beans – four per cent above the average world price.
Farmers will also be able to sell their cocoa more directly to Nestle and benefit from agricultural advice from the Switzerland-based multinational.
The Fairtrade Foundation said the decision represented ‘a huge step towards tipping the balance of trade in favour of disadvantaged cocoa producers’.
Nestle’s action follows the take-up of certification by other mainstream chocolate manufacturers during the past year, including for Cadbury’s Dairy Milk products and Galaxy chocolate made by Mars.
One in four people in the Ivory Coast depend on cocoa farming. Nestle promises also to help fund education and healthcare in the country, which is one of the world’s poorest.
Already a member? click here to login