Ethical Performance
inside intelligence for responsible business



November 2009

Citizen journalism on the web is becoming increasingly important to CSR reputations, says a new report on corporate responsibility and the media. The study, by David Grayson of the Doughty Centre, warns that news filed on personal blogs and web forums is now a central aspect of communication, and that companies should not underestimate its influence on their reputations. He concludes: ‘Companies generally are more conservative and far less sophisticated and organized for social networking... than are many of their critics.’

Doughty Centre for Corporate Responsibility | Global | Social Media

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