Unilever helps left-behind childrenJuly 2009
Unilever China and the All-China Women’s Federation are to run a joint programme to care for children left behind by parents who have gone abroad to work.
The programme is expected to be carried out in ten Chinese provinces and to benefit 600,000 families split by work migration.
Among other things, parent-child telephone cards will be issued and practical guidance will be given to the families.
The organizers are asking the parents to make at least one weekly telephone call to their child, to mail at least one letter to them every month, to send at least one inspiring book to them every quarter, and to mail one gift on special occasions such as Children’s Day, Mother’s Day or the child’s birthday, or around examination time.
In addition, they want the parents to go home at least once a year.
The federation’s statistics show that 58 million children are left behind in this way in China, accounting, and 30 per cent of all children in rural areas. More than 40 million of these children are aged under 14.
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