Tata makes energy a priorityJuly 2009
This year’s main social project of the Tata Power private utility is to make a million people in India aware of energy conservation.
The Tata Power Energy Club (TPEC), which gives energy education to children so that they can spread the message, started in 2007 as a pilot project in 12 schools.
The company estimates that the children share the information with at least two others and their families.
Avinash Patkar, Tata Power’s chief sustainability officer, said: ‘The idea is to imbue this young generation with the idea of energy conservation. Saving one unit of power is equal to saving four rupees (8 cents, 5p).’
A Tata Power spokesperson said: ‘With TPEC we have so far reached 28 schools in Mumbai and sensitized 11,000 children in the last academic year. We’ve had 38,339 people as part of this initiative so far. For the next [academic] year, our target is one million people.’
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