Platinum performers may act as buddiesJuly 2009
Seven elite CSR performers have been put into a new category by Business in the Community in its latest annual corporate responsibility index.
The eighth CR Index has a Platinum Plus band for the select few deemed to have exceeded the standards of the previous highest Platinum category.
Bitc says the new rank rewards particularly long-term thinking integrated into a commercial strategy.
It is now looking at whether Platinum Plus companies can be persuaded to advise underperforming businesses in the index. ‘We’re examining the idea of a kind of buddying system, using Platinum Plus companies to mentor others lower down’, said Toby Shillito, CR Index director.
Platinum Plus ratings were given to BT, Co-op Financial Services, EDF, National Grid, Northumbrian Water, Scottish and Southern Energy and United Utilities.
There were nine new entrants in the old Platinum category, including British American Tobacco and the BBC.
This year there were 141 index participants, the highest number since 2005, including 25 newcomers. Improvement has been qualitative as well as quantitative, says Bitc, with 15 per cent of participants improving their performance. Only three companies lost ground and dropped by a band.
Shillito said Bitc may in future also produce a ‘lite’ version of the index, which will have less stringent requirements and will ‘appeal to NGOs, SMEs and international companies in geographical areas where CSR is not so evolved’.
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