Firms’ sustainability information moves a step closer to homeJune 2009
Corporate responsibility data is now only a couple of mouse clicks away from most large companies’ home pages.
New research by the consultancy Radley Yeldar shows that a third of businesses have a direct link to their sustainability report on their home page – and that the overall average is two clicks.
There is room for improvement, however. More than a fifth of the 40 international companies in the sample required website visitors to look at three or more locations to get full CSR information – and one made them trawl through five locations.
Among the companies studied were Daimler, Inditex, Motorola, Royal Bank of Canada and Starbucks.
The study, carried out with the Global Reporting Initiative, also found that:
one in five let users download individual chapters of the report, while four companies allowed readers to generate their own customized documents
less than one in ten had an RSS feed or email service to keep stakeholders up to date on sustainability issues
only one in ten provided an online feedback form.
Although all the companies provided their reports in downloadable pdf format, researchers said there was a trend towards exploring other channels. ScottishPower’s latest report, published this month, has been offered to online visitors as a video-based ‘CSR TV site’.
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