Galaxy bars get certifiedMay 2009
The world’s largest chocolate company has become the latest confectioner to sign up for a sustainability certification mark.
Mars has announced that its Galaxy chocolate will become Rainforest Alliance Certified and have the logo on its pack by next year, affecting 160 million bars of chocolate. The move follows Cadbury’s achievement last month of becoming the biggest confectionery brand with the Fairtrade certification mark (EP10, issue 11, p4).
The agreement means Mars will work in partnership with producers under criteria set out by the Rainforest Alliance, and will teach cocoa producers new farming techniques to improve yield and protect the environment. Mars has also committed to Rainforest Alliance certification for its entire cocoa supply by 2020.
Tensie Whelan, president of the Rainforest Alliance, said: ‘When companies with the scale and heritage of Mars show this level of leadership, the results will be measurable improvements in the quality of life for cocoa farmers, their families and communities, and a cleaner, greener environment for all of us.’
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