Ethical Performance
inside intelligence for responsible business


First Direct beats the field to attain carbon standard

April 2009

UK-based First Direct has become the first bank to receive the Carbon Trust Standard, a global carbon award requiring year-on-year emissions reductions.

First Direct, an internet banking division of HSBC, which has worked with the Carbon Trust since 2006, has cut its carbon emissions by 14 per cent, or 1500 tonnes, during the past year. The bank claims to be saving about £200,000 ($277,000) per year on energy bills through simple measures such as power-efficient hand-dryers and the automatic shutdown of personal computers.

Other measures include a ‘green travel plan’, in which the company runs dedicated shuttle bus services to its office in Leeds, and a ‘recycle it right’ campaign, in which schoolchildren designed posters reminding staff to put waste in the correct boxes.

In total, 70 organizations are now certified with the Carbon Trust Standard. Collectively they have cut their annual carbon emissions by 500,000 tonnes. Other certificate holders include BT, Diageo and Morrisons.

First Direct | UK & NI Ireland | Carbon Emissions

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