IBM enters the marketSeptember 2008
IBM has diversified into corporate responsibility consultancy.
The group’s Global Business Services division, which previously concentrated on mainstream strategy advice, is to offer advisory services on labour practices, carbon management, philanthropy, workplace safety and related areas.
The unit will be relatively small, but the expansion is significant as IBM has 3500 consultants worldwide and is one of the leading management consulting practices.
IBM said the operation, based in the US, will guide clients in understanding and improving their ‘societal impact’. It has developed a ‘corporate social responsibility benchmarking utility’ so that clients can assess the effectiveness of their strategies and identify gaps in their programmes.
Advice will also be offered on sustainable procurement, supply chain management, and stakeholder engagement.
Simultaneously, IBM has introduced a Green Sigma service to advise corporate clients on reducing energy and water use. The service is based on IBM’s existing Lean Six Sigma package, aimed at improving overall business efficiency.
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